Monthly Archives: April 2012

Who is the media manager in 2012?

I had an opportunity this week of discussing some of the key issues affecting PR and communication at the moment as part of a group of senior professionals. There were lots of interesting subjects that were debated but probably the … Continue reading

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Positivity: the sign of a good leader.

Communicating during a time of financial pressure when staff are facing uncertainty is not an easy task. For one thing there is always criticism about how much money is being spent on both internal and external communication, and for another … Continue reading

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Social media – it should be daily business

I had an interesting day at #bluelightcamp where emergency services representatives got together to discuss using social media the challenges and the benefits. One of the sessions was focused on embedding social media into organisations and it discussed the challenges … Continue reading

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Reputation is critical

Recently there has been lots of debate and discussion about how to define public relations, and a lack of agreement about what it should be. I am not going to attempt a definition but recent days have reconnected me with … Continue reading

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Social media – is it just words?

There is a lot of discussion about whether social media is engagement, communication, service delivery, a conversation or whether it really can make a difference to people’s lives. Many organisations are decidedly lukewarm about whether to get involved with social … Continue reading

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