Category Archives: evaluation

So similar it is different

I had a chance to speak to a great group of young apprentices today about communication, public relations and social media. It is always a chance to reflect on what we do, what has been achieved and where we could … Continue reading

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Posted in #ayearinblogs, communication, emergency services, evaluation, flexibility, ideas, learning, police, PR, work | Tagged , , , | Leave a comment

Confident in the figures

It is one of the most debated aspects of communication activity and something that creates lots of anxiety among professionals both in-house and within agencies. The issue is that of PR evaluation, measurement and analytics. I was an interested participant … Continue reading

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Posted in #ayearinblogs, communication, evaluation, PR, Uncategorized | Tagged , , , , | Leave a comment

What is great service?

I know what makes great service for me and it is a lot more than just giving me what I asked for. Nowadays I am quite a discerning consumer and I want a range of things before I will consider … Continue reading

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Posted in #ayearinblogs, evaluation, social media, social networking, Uncategorized | Tagged , , , | Leave a comment

Keeping the wheels turning

I took my car in for a service today. It sounds dull but it is really important to keep it working at its best. I needed to have a specialist check it over and maintain the key parts as well … Continue reading

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Posted in #ayearinblogs, communication, evaluation, internal communication, PR, Uncategorized, work | Tagged , , , , , , | Leave a comment

Tip of the iceberg

In the past week or so I have noticed a lot of comments on social media from communicators highlighting where organisations have missed opportunities or fallen short. We all need to keep reviewing what we do on a regular basis … Continue reading

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Ditch the obsession with followers

We all spend a lot of time on social media and this can be a problem both for us as individuals and businesses. When we first start using social media we have an idea what we want to achieve. If … Continue reading

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Posted in #ayearinblogs, communication, digital, evaluation, social media, social networking, social networks, Uncategorized | Tagged , , , , | Leave a comment

Social media – why do you do it?

It has been an extremely busy week where I have been all over the country from Manchester to London and then Coventry. All the trips appeared to be necessary and useful but how do I evaluate how my time has … Continue reading

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Posted in communication, evaluation, facebook, social media, social networking, tweet, twitter | 1 Comment