Category Archives: evaluation

At different stages

There was an interesting article I read on the PR Moment website today about the three stages of a PR career. You can read it here https://www.prmoment.com/category/pr-insight/the-three-phases-of-your-pr-career%C2%A0 I am definitely in phase three which gets only a brief mention. Having … Continue reading

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Stop the boardroom debate

Once again the issue of PR as a strategic management function has been raised this time in the Chartered Institute of Public Relations (CIPR) State of the Profession 2018 report published today. The report says “Senior representation for the PR … Continue reading

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Challenging times

There is an interesting piece of research that has been released by VMA earlier this week. It is taken from discussions with many Chief Executives about what they are expecting from their head of communication. I would recommend reading it … Continue reading

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A thorny issue

There is one subject that has been a thorn in the side of communication and PR professionals and that is evaluation. It is something we don’t talk about as much as we should and for many it is like learning … Continue reading

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So similar it is different

I had a chance to speak to a great group of young apprentices today about communication, public relations and social media. It is always a chance to reflect on what we do, what has been achieved and where we could … Continue reading

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Posted in #ayearinblogs, communication, emergency services, evaluation, flexibility, ideas, learning, police, PR, work | Tagged , , , | Leave a comment

Confident in the figures

It is one of the most debated aspects of communication activity and something that creates lots of anxiety among professionals both in-house and within agencies. The issue is that of PR evaluation, measurement and analytics. I was an interested participant … Continue reading

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What is great service?

I know what makes great service for me and it is a lot more than just giving me what I asked for. Nowadays I am quite a discerning consumer and I want a range of things before I will consider … Continue reading

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Posted in #ayearinblogs, evaluation, social media, social networking, Uncategorized | Tagged , , , | Leave a comment