Category Archives: evaluation

A thorny issue

There is one subject that has been a thorn in the side of communication and PR professionals and that is evaluation. It is something we don’t talk about as much as we should and for many it is like learning … Continue reading

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Posted in challenge, communication, evaluation, PR | Tagged , | Leave a comment

So similar it is different

I had a chance to speak to a great group of young apprentices today about communication, public relations and social media. It is always a chance to reflect on what we do, what has been achieved and where we could … Continue reading

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Posted in #ayearinblogs, communication, emergency services, evaluation, flexibility, ideas, learning, police, PR, work | Tagged , , , | Leave a comment

Confident in the figures

It is one of the most debated aspects of communication activity and something that creates lots of anxiety among professionals both in-house and within agencies. The issue is that of PR evaluation, measurement and analytics. I was an interested participant … Continue reading

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Posted in #ayearinblogs, communication, evaluation, PR, Uncategorized | Tagged , , , , | Leave a comment

What is great service?

I know what makes great service for me and it is a lot more than just giving me what I asked for. Nowadays I am quite a discerning consumer and I want a range of things before I will consider … Continue reading

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Posted in #ayearinblogs, evaluation, social media, social networking, Uncategorized | Tagged , , , | Leave a comment

Keeping the wheels turning

I took my car in for a service today. It sounds dull but it is really important to keep it working at its best. I needed to have a specialist check it over and maintain the key parts as well … Continue reading

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Posted in #ayearinblogs, communication, evaluation, internal communication, PR, Uncategorized, work | Tagged , , , , , , | Leave a comment

Tip of the iceberg

In the past week or so I have noticed a lot of comments on social media from communicators highlighting where organisations have missed opportunities or fallen short. We all need to keep reviewing what we do on a regular basis … Continue reading

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Ditch the obsession with followers

We all spend a lot of time on social media and this can be a problem both for us as individuals and businesses. When we first start using social media we have an idea what we want to achieve. If … Continue reading

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Posted in #ayearinblogs, communication, digital, evaluation, social media, social networking, social networks, Uncategorized | Tagged , , , , | Leave a comment