Category Archives: evaluation

Planning for the future

Posted on October 4, 2020 by amandacomms1

In the past I have felt that in-house was looked down upon and seen as an easy option. Continue reading →

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Posted in communication, Covid-19, crisis communication, evaluation, PR, Uncategorized | Tagged , , , | Leave a comment

At different stages

Posted on August 15, 2018 by amandacomms1

There was an interesting article I read on the PR Moment website today about the three stages of a PR career. You can read it here https://www.prmoment.com/category/pr-insight/the-three-phases-of-your-pr-career%C2%A0 I am definitely in phase three which gets only a brief mention. Having … Continue reading →

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Stop the boardroom debate

Posted on March 28, 2018 by amandacomms1

Once again the issue of PR as a strategic management function has been raised this time in the Chartered Institute of Public Relations (CIPR) State of the Profession 2018 report published today. The report says “Senior representation for the PR … Continue reading →

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Challenging times

Posted on May 21, 2017 by amandacomms1

There is an interesting piece of research that has been released by VMA earlier this week. It is taken from discussions with many Chief Executives about what they are expecting from their head of communication. I would recommend reading it … Continue reading →

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A thorny issue

Posted on April 27, 2017 by amandacomms1

There is one subject that has been a thorn in the side of communication and PR professionals and that is evaluation. It is something we don’t talk about as much as we should and for many it is like learning … Continue reading →

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So similar it is different

Posted on November 10, 2016 by amandacomms1

I had a chance to speak to a great group of young apprentices today about communication, public relations and social media. It is always a chance to reflect on what we do, what has been achieved and where we could … Continue reading →

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Posted in #ayearinblogs, communication, emergency services, evaluation, flexibility, ideas, learning, police, PR, work | Tagged , , , | Leave a comment

Confident in the figures

Posted on September 28, 2016 by amandacomms1

It is one of the most debated aspects of communication activity and something that creates lots of anxiety among professionals both in-house and within agencies. The issue is that of PR evaluation, measurement and analytics. I was an interested participant … Continue reading →

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What is great service?

Posted on July 18, 2016 by amandacomms1

I know what makes great service for me and it is a lot more than just giving me what I asked for. Nowadays I am quite a discerning consumer and I want a range of things before I will consider … Continue reading →

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Posted in #ayearinblogs, evaluation, social media, social networking, Uncategorized | Tagged , , , | Leave a comment

Keeping the wheels turning

Posted on June 15, 2016 by amandacomms1

I took my car in for a service today. It sounds dull but it is really important to keep it working at its best. I needed to have a specialist check it over and maintain the key parts as well … Continue reading →

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Posted in #ayearinblogs, communication, evaluation, internal communication, PR, Uncategorized, work | Tagged , , , , , , | Leave a comment

Tip of the iceberg

Posted on May 21, 2016 by amandacomms1

In the past week or so I have noticed a lot of comments on social media from communicators highlighting where organisations have missed opportunities or fallen short. We all need to keep reviewing what we do on a regular basis … Continue reading →

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