Tag Archives: recession

Agent for change, champion of new technologies….no longer just the communicator

Communication professionals are now being asked to do much more than just deliver effective public relations or reputation management. With the changing environment, it is clear that a successful communicator has to be about much more. Boundaries are being torn … Continue reading

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But we don’t need a strategy….do we?

If you are going to set out to do something, whatever it is, then it makes sense to have a plan for what you are going to do. Having a plan is good. But to know why you are going … Continue reading

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Reducing apathy, but only if we talk

The recent local elections have sparked a lot of debate about why so few people turned out to exercise their democratic right to vote. In many places it was a small minority of people who bothered to turn out to … Continue reading

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Is PR in 2012 just about digital?

Public relations has been undergoing a transformation linked to a number of things that have been taking place in recent years. First, there has been the world financial crisis affecting companies and businesses struggling to deal with shrinking economies. This … Continue reading

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My year in social media

As we are heading towards the end of 2011, it seems to be essential for everyone to undertake some form of review of the year. It is as predictable as the many Christmas songs that we can’t escape from the 30th November … Continue reading

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Out of adversity should come opportunity

The current state of both society and the economy can make for a gloomy outlook for communication professionals working in the UK. Every day there are headlines screaming out about financial collapse and the breakdown of society. It is enough … Continue reading

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To Tweet or Not To Tweet

That is the question.  There is a lot of consternation about the use of Twitter by people in meetings particularly when they are internal meetings. We are now seeing an acceptance of the use of Twitter to share details of … Continue reading

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Communicating through the cuts

With very quick and deep cuts being made to the public sector, the importance of communicating change has never been more critical. I have written before about the significant role that communications professionals have to play in the next few … Continue reading

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London, social media and evaluation

The impact of social media on modern communication is becoming ever more evident. For me this was brought home again a few days ago when I spent a whole day in London all focused around discussions about Twitter. This would … Continue reading

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Communication must adapt as cuts bite

In the past few days a lot has been written about the potential impact of public sector cuts on the future of PR and communications working in those areas. It is clear that some form of communication support is going … Continue reading

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