Tag Archives: analytics

People who need people

This week has had one common theme so far – the importance of people. You could argue that is something that features in every week and you would be right. But in the last few days there have been a … Continue reading

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Posted in #ayearinblogs, challenge, communication, ideas, PR, Uncategorized | Tagged , , , | Leave a comment

Confident in the figures

It is one of the most debated aspects of communication activity and something that creates lots of anxiety among professionals both in-house and within agencies. The issue is that of PR evaluation, measurement and analytics. I was an interested participant … Continue reading

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Posted in #ayearinblogs, communication, evaluation, PR, Uncategorized | Tagged , , , , | Leave a comment

Drowning in data

A lot of organisations are on social media and are sharing significant amounts of content every day. For communicators using the new technology there is a lot of discussion about making sure the use is being evaluated. With most organisations … Continue reading

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Posted in #blogtober, blogtober, social media, social networks | Tagged , , , , , | Leave a comment