I found out today that it was seven years ago today when the first police social media conference was held. I was honoured to have been a part of it. I do remember making the trip to Ryton to be part of the event and listen to lots of people talking about the amazing and interesting things that could be done by using social media. So, what did I talk about?
As usually, I was presenting an alternative perspective that recommended some calm consideration rather than rushing headlong into things. This was 2009 and just before we overhauled our use of social media moving from RSS feeds with all the negative news and providing a much more rounded view through engagement.
The focus of the input I gave to the conference was to urge people to have a strategic approach and to make sure they knew what they were doing and why. It is something that is still important to me today. Whatever we are doing with communication and PR must be rooted in business needs and objectives. Without this link the work can be a vanity project or of little consequence to the bottom line of the business.
There are so many developments and opportunities with technology now in 2016 that it is easy to get sucked into doing things to just try them out. It is back to the answer we did it because we can. When we are putting effort, energy and possibly money into doing something then it needs to be firmly linked to the organisational priorities. I am sure that seven years ago this was seen as pouring water on the fires of the ideas that were being highlighted but it is important to know what you are doing and why.
I have learnt a lot in the past seven years. We have achieved some great things at work and social media is now just another channel we use on a daily basis. It has been a fun, interesting and exciting seven years and I can’t wait to see what the next seven bring.