Tag Archives: communication

Festive campaigns – engaging or a waste of time?

We are rapidly hurtling towards Christmas now and it is a time when all the big brands are on a full on offensive to corner the market. This means we are facing a minute by minute barrage of festive advertising … Continue reading

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When the CEO goes bad….what to do?

There have been a couple of incidents this week that have made me consider the question – what do you do when the CEO or boss goes bad? What are the tactics, plans and activities that you need to implement … Continue reading

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Agent for change, champion of new technologies….no longer just the communicator

Communication professionals are now being asked to do much more than just deliver effective public relations or reputation management. With the changing environment, it is clear that a successful communicator has to be about much more. Boundaries are being torn … Continue reading

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So what have we learned from the second police Twitter day?

The first global law enforcement Twitter day took place in March this year and around nine months later we were doing it all again. Statistics showed there was significant interest in the first one and around 200 officers and police … Continue reading

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Trust me, I am a police officer

This has been a turbulent week and not because of the potential storms ahead, it was caused by ‘plebgate’. If the media columnists, journalists and politicians are to be believed then the impact on the public of this situation has … Continue reading

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I was happy in the haze

It has been almost 30 years since I attempted to write any kind of book review. Back then I was forced to analyse things and also forced to conform to wearing a uniform. School was as much of a challenge … Continue reading

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Take those opportunities

The communication industry has for too long being caught up in desperately trying to protect reputation of organisations or businesses, which is a very negative approach. It is all creating a version of reality that can become a twisted perversion … Continue reading

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What stops companies from using social media?

What stops us doing things? What is it that means we say ‘I don’t think that is a sensible way forward’? How can we overcome these barriers? I have had a chance to speak to some teenagers about their use … Continue reading

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Five truths about social media

I have had a number of opportunities in recent weeks to talk about the benefits brought by organisations using social media as well as the challenges that exist. It has been a useful time to reflect on what has been … Continue reading

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Does social media bring happiness?

Some people will be aware that I have been taking part in an online course about social psychology run through the brilliant Coursera service. It has been an amazing experience and my first of taking part in a MOOC (massive … Continue reading

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