Author Archives: amandacomms1

Doing the right thing

I am sure most people could not help to be moved by the story this week of the 15-year-old boy who died after confronting a bomber at school gates in Pakistan. Aitzaz Hassan died in hospital after ignoring fellow students … Continue reading

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Eight communication predictions for 2014

We have reached the first day of 2014 and I am sure there will be lots of people making resolutions, deciding to change their lives or to do something new or different in the coming year. I am not one … Continue reading

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What has 2013 taught us?

So with a few days left of 2013 I find myself pondering the question what have we learnt during the last 12 months. Perhaps it is more accurate to say I am considering what I have learnt. I think when … Continue reading

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Possibly a Merry Christmas?

Tis the season to be spending, to be online shopping and to be demanding of the service industry. In December the focus is on buying presents, going on Christmas outings and preparing for the festivities. When we do that it … Continue reading

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Have ‘tweetathons’ had their day?

Three years ago Greater Manchester Police ran what was probably the first Twitter Day. For 24 hours the Force used Twitter to share details of all the calls that it received. There were around 4,000 calls so it was a … Continue reading

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Festive campaigns – engaging or a waste of time?

We are rapidly hurtling towards Christmas now and it is a time when all the big brands are on a full on offensive to corner the market. This means we are facing a minute by minute barrage of festive advertising … Continue reading

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Orange follows tweeting horse…has social media gone too far?

When I first started to really get into social networking more than three years ago it opened up a whole new world of opportunities. These were not just for me personally but also for me as the professional communicator. So, … Continue reading

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When the CEO goes bad….what to do?

There have been a couple of incidents this week that have made me consider the question – what do you do when the CEO or boss goes bad? What are the tactics, plans and activities that you need to implement … Continue reading

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Agent for change, champion of new technologies….no longer just the communicator

Communication professionals are now being asked to do much more than just deliver effective public relations or reputation management. With the changing environment, it is clear that a successful communicator has to be about much more. Boundaries are being torn … Continue reading

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So what have we learned from the second police Twitter day?

The first global law enforcement Twitter day took place in March this year and around nine months later we were doing it all again. Statistics showed there was significant interest in the first one and around 200 officers and police … Continue reading

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